As a business owner, the one clear goal becomes to make money. Though that is a simplified version of the greater goal, it is still the goal. But there are other goals that a local business should be focusing on.
One of those goals should be making a positive impact within the community. Not only can it mean giving back, but it can have a positive impact on the business as well.
- Volunteering
Encouraging staff to help others through an employee volunteer program is a great way to give back to the community in a positive way. The program allows employees the time to leave a bit early to help out with local nonprofits. It is an effective way to ensure that employees have the time to make a positive impact without feeling the financial burden that can come with missing hours.
- Hosting a Charity Drive
There are a plethora of charities out there who all can use funding. Finding a local organization, something like a women’s shelter or a food pantry, and hosting a local charity drive can be a great way to give back.
- Donate Services and Skills
The potential here is great because just about any organization has a certain skill set that can be passed on. For instance, for salon owners, it can mean donating haircuts to help prepare others for going on interviews. Restaurant owners can partner up with local high schools to offer internships to those who have an interest in a culinary career.
- Offer Your Space
The vast majority of nonprofits are working on shoestring budgets. When they have fundraising events, it can be helpful for local businesses to offer their space to host those events. It is a simple gesture but an impactful one.
- Support Other Businesses
While owning a business can be “us against the world,” it doesn’t have to be that way. Teaming up with other local businesses can be a great way to help the community. Perhaps it means sourcing items locally but it can have a huge impact.