Effective and Creative Ways to Market to Local Customers
For small businesses, it is crucial to engage the local community in order to get the business moving in the right direction. It means working to nurture those long-lasting relationships that can not only increase brand awareness but drive revenue. There are more than...
How to Conduct a Successful Employee Review
Employee reviews are not the most fun thing in the world, but they are a vital part of running an organization. They are necessary for finding out how employees are fitting in, what their productivity levels are like, and how they are working within the organization....
Simple Ways to Improve Your Company’s Work Environment
Creating a positive workplace environment has become crucial for businesses of all kinds. Constant negativity permeating the workplace can have a huge negative impact on the business at large. A positive work environment can increase employee happiness, prevent...
Effective Ways to Build and Maintain Strong Client Relationships
One of the most important and challenging aspects of sustaining growth in business is building and maintaining strong client relationships. Business owners oftentimes focus resources on gaining new business but working with existing clients can keep any business busy...
Five Ways Businesses Can Positively Impact Their Community
As a business owner, the one clear goal becomes to make money. Though that is a simplified version of the greater goal, it is still the goal. But there are other goals that a local business should be focusing on. One of those goals should be making a positive impact...
How Volunteering Can Make You a Better Entrepreneur
On the surface, entrepreneurship and volunteering go together like oil and water. After all, the purpose of the former is to execute a certain vision for business: to find commercial and financial success for not only their companies, but themselves. That said, being...
Why Every Business Needs a Powerful Story to Grow
You may have a great idea for a product or service, but without a great story, you may never be able to get customers, partners, or investors excited about your project. One of your most powerful tools in business is your ability to tell a story. You may not realize...
How Salary Transparency Can Improve Your Business
Salary transparency at work is a growing trend. But why? Transparency means removing the barriers that prevent people from seeing behind the scenes to help you understand what’s really going on and move forward without any surprises. It creates a business environment...
Tips for Successful Employee Recruitment
If you are going to build and scale your business, you must have the best employees. However, recruitment in today’s competitive market can be challenging. If you are looking to fill vacancies in your company with top-tier candidates, here are some tips to consider:...
Common Mistakes to Avoid for First-Time Business Founders
So, you’ve decided to start your own business. You really believe in your idea and your ability to turn it into a successful company from the ground up. There’s nothing that can stop you, right? Unfortunately, there are plenty of factors that can affect your new...